About a year ago, I took some time out to research around 'Design Thinking'.
I have always believed in the powerful benefits that design can bring to all areas of business, and was really excited about the possibilities that 'Design Thinking' might have for democratising problem solving; using some of the methods which are well practised by designers to enable the 'none-designer' to find better solutions to their problems.
I was new to the term 'design thinking' and was concerned that I was going to find myself out of touch, discovering a process which had evolved beyond my skills, leaving me more of a design Neanderthal, extinct (like my Psion Palm Pilot).
But instead, I was delighted to 'discover' a process which appealed to my ideas about creativity; a collaborative and inclusive approach to problem solving. Design thinking is a complex process, difficult to define; and actually I'm not interested in trying to create that ultimate definition, I am not even sure that that is possible, and anyway, there are many more experienced practitioners than myself
'Design Thinking' promises many alternative approaches which, when practised, can evolve and adapt, be personalised through experimentation, with the ultimate benefit of liberating problem solving, idea generation and commercial advantage.
I therefore prefix this section of this post by saying that what follows is not an 'ultimate' definition, by any stretch of the imagination; however I will share the ten step process I wrote at the time of my research . . . .
'How to solve your problems better, come up with better ideas, and take the commercial lead!'
1. Start by writing down what you think the problem is. Write it any way you like, but write it simply.
2. Get together with other people to share the problem and discuss it. Ideas which are spawned alone are not as powerful as those shared together. Capture as many ideas as possible.
3. Think about every person who shares in the problem, who the problem impacts, think about how it feels to be them. Role play. Ask them. Be them.
4. Generate ideas all the time, everyone can be a designer. Capture as many points of view as possible. Ideas about the 'whole' problem or even bits of the problem.
5. Stop and have a cup of tea. Rest.
6. Start to join the ideas together to become solutions. Solve the problem in as many ways as possible.
7. Try it, make it, show it, share it, fail.
8. Think again, mix it up. What do we know now what we didn't know before - more ideas!
9. Decision time - choose the ideas which excite, which hold the passion. There is no point doing all this and being dull.
10. Make it for real.
Article Written By: Matt Lyons. Senior Design Manager, Head of Design
Article Taken From: https://www.linkedin.com/pulse/solve-your-problems-come-up-better-ideas-take-commercial-matt-lyons?trk=hp-feed-article-title-publish&trk=hp-feed-article-title-share
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